How Far Would You Go

Brief: To encourage consumers to purchase Heineken while getting them excited for a chance to visit Coachella.

How It Works

People who purchased Heineken could tweet what they would do in order to win Coachella tickets by tagging #ForCoachellaTickets.

Prizing

Can Wrap

Copy:

Copywriter: Allison Babin

Leadership:

Associate Creative Director: Tim Mara
Group Creative Director: Alex Muñoz